Prioritize Static Posts Over Reels
The Posts ER (3.36%) is nearly double the Reels ER (1.84%), indicating the audience is responding better to static/carousel content than video right now.
Details
Shift the posting mix to 60-70% static/carousel posts for the next 30 days and track if the overall ER (currently 3.05%) climbs closer to the nano tier benchmark of 3.5-8%.
