Shift Budget Toward Carousel Posts
The current overall engagement rate is 0.02%, far below the 1-2% mid-tier benchmark, and the Posts ER of 0.04% already doubles the Reels ER of 0.02%.
Details
Industry benchmarks show carousels average 0.55% ER versus 0.52% for Reels, making them the highest-performing format — replace at least 3 of the next 5 Reels with carousel posts to capitalize on the format where the account already shows stronger relative performance.
