Replace Reels With Carousel Posts
Reels are underperforming at 0.52% ER while Posts sit at 0.72% — a 38% gap in favor of the latter.
Details
Industry benchmarks confirm carousels average 0.55% ER, which already beats the current Reels output. Shift at least 3 of the next 5 uploads to multi-slide carousels featuring preschool tips, milestone checklists, or day-in-the-life sequences to capitalise on the stronger post-format performance.
