Shift Posting Strategy Entirely to Reels
The Reels ER is 0.09% versus the overall Posts ER of -0.03%, making Reels the only format currently generating positive engagement.
Details
Industry benchmarks confirm Reels get higher reach for accounts under 50K followers, and the 3,364-follower account sits well within that window — prioritize Reels as the primary content format immediately and reduce static post frequency until the baseline ER recovers toward the nano-tier benchmark of 3.5-8%.
