Shift Content Mix Toward Reels
The Reels ER sits at 8.55% versus just 3.35% for static/carousel posts — a gap of over 5 percentage points.
Details
Since the overall account ER (3.84%) already outperforms the micro-tier benchmark (2.5-5%), reallocating more of the 15-post cadence toward Reels format should push the blended ER even higher.
