Shift to Reels to Maximize Reach
My First Skool (MFS)'s current engagement rate of 0.57% sits well below the nano-tier benchmark of 3.5–8%, and Reels are proven to drive higher reach for accounts under 50K followers.
Details
Since Reels also command a 20–40% premium in brand deal rates, consistently publishing Reels could simultaneously grow their audience and push their estimated deal value beyond the current $40–$125 per post ceiling. Aim to replace at least half of their static posts — which benchmark at just 0.45% ER — with Reels in their next 10 posts and track the ER shift.
