Shift Posting Mix Toward Reels
Nimra Nadeem's Reels are already outperforming static posts — 0.07% ER versus the overall 0.04% ER — meaning Reels are the highest-converting format right now.
Details
Aiming to make at least 50% of the next 10 posts Reels will compound that advantage. The mid-tier benchmark sits at 1-2% ER, so closing even half that gap through format optimization would meaningfully increase brand deal value beyond the current $250-$1,000 range.
