Shift Content Mix Toward Reels
The account sits at 1,461 followers, well under the 50K threshold where Reels are proven to drive higher reach.
Details
Since the overall ER (0.82%) already outperforms the benchmark for static images (0.45%) and is close to carousels (0.55%), doubling down on Reels could push Mayank Sharma closer to the 3.5-8% nano-tier average while also unlocking the 20-40% rate premium Reels command in brand deals.
