Shift Posting Mix Toward Carousels
Mustafa Çiftçi's current posts ER sits at 1.26%, which is within the mid-tier benchmark of 1-2% but leaves room to push toward the upper end.
Details
Industry data shows carousels outperform static images (0.55% vs 0.45% average ER), so replacing at least 30-40% of their static posts with carousel formats could meaningfully lift their overall engagement rate. Audit their last 20 posts and identify which static images could be repurposed into multi-slide carousels to start capturing that incremental engagement.
