Convert Comments With Carousel CTAs
their like/comment ratio sits at 94.5:1, meaning comments are severely underrepresented relative to likes — with a median of only 16.5 comments per post against 1,518 likes.
Details
Carousels drive the highest format ER at 0.55% per industry benchmarks, so shift to multi-slide recipe breakdowns and end the final slide with a direct question (e.g., 'Which step would them try first?') to actively pull comment responses and close the gap on their 0.8% engagement rate.
