Shift Reels Budget Toward Carousel Posts
Muskaan Kapoor Ranjan's Reels are underperforming their Posts ER (0.57% vs 0.66%), and industry benchmarks show Carousels average 0.55% ER versus Reels at 0.52% — meaning carousels are the highest-performing format by benchmark.
Details
Audit Muskaan Kapoor Ranjan's last 21 posts and replace at least 2 upcoming Reels slots per month with multi-slide Carousels that invite swipe-through behavior, such as step-by-step tutorials or before/after reveals, to drive their Posts ER higher and close the gap toward the 2.5–5% micro-tier benchmark.
