Shift Posting Strategy Toward Reels
Muskan Mohnot's Reels are already outperforming static posts by a significant margin — Reels ER sits at 0.42% versus Posts ER of 0.02% across 21 analyzed pieces of content.
Details
Given that the mid-tier benchmark ER is 1-2% and the overall account ER is just 0.01%, doubling down on Reels is the fastest lever to close that gap. The account should aim to publish at least 4 Reels per week, replacing low-performing static posts, since Reels command a 20-40% premium in brand deals and directly improve discoverability.
