Shift Posting Mix Toward Reels
Maria Diebolt's Reels are already outperforming their static posts at 1.79% ER versus their overall 0.71% account ER — yet their analyzed posts show a heavy lean on non-Reel content.
Details
Industry benchmarks confirm Reels get higher reach for accounts under 50K followers, and their 4,377-follower account sits squarely in that window. Aim to make at least 60% of their next 10 posts Reels to capitalize on that algorithmic reach advantage and pull their overall ER closer to the nano-tier benchmark of 3.5–8%.
