Shift Content Mix Toward Reels
The Reels ER for ๐๐ฎ๐ซ๐ญ๐ฎ๐ณ๐ ๐๐ก๐๐ง | ๐ต๐ฐ sits at 1.4% versus just 0.49% for static Posts โ nearly 3x higher engagement from the same audience.
Details
Since the overall account ER (0.52%) is well below the 2.5-5% micro-tier benchmark, increasing Reels frequency is the fastest lever to close that gap.
