Shift Content Mix Toward Reels
The Reels ER sits at 40.69% versus 15.01% for standard posts—a 2.7x gap that shows the audience responds far more to video.
Details
Since Reels also outperform the mid-tier benchmark (1-2% average ER) by roughly 20-40x, increasing Reels frequency relative to static posts should compound the already-excellent 14.71% overall ER.
