MUBI's InstagramEngagement

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mubi
MUBI

@mubi · 1.6M followers

0.00%

Average for creators your size

$2K-$10K per post

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LowAverageGoodExcellent
3.6K
Median Likes
25
Median Comments
20
Posts Analyzed
$2K – $10Kper sponsored post

Based on 1.6M followers · 0.23% engagement

Next step

Want brands to pay you?

Snippet can use this instagram result for @mubi to find brands, write emails, and help you close deals.

Your post rate

$2K-$10K

What Snippet does next

Comes next

Find brands

Brands that already pay instagram creators and fit your audience.

Write emails

Use @mubi's $2K-$10K post rate so brands know what to pay.

Follow up

If a brand replies, Snippet keeps the deal moving.

First message

I'd show brands why @mubi's instagram audience is a fit and ask for $2K-$10K per post.

Want Snippet to find brands and send the emails?

Close deals for me

No charge today

Next steps

What to fix next

Simple fixes that can help brands take you more seriously.

Move 01

Shift Feed Mix Toward Carousels

MUBI's current engagement rate of 0.23% sits well below the macro-tier benchmark of 0.5-1%, signaling a content format problem.

Details

Industry data shows carousels average 0.55% ER — the highest of any format — compared to static images at 0.45%, meaning a deliberate shift toward multi-slide carousel posts could meaningfully close that gap. An audit of the last 20 posts should lead to replacing at least 50% of static image posts with carousels that invite swipe-through behavior, such as step-by-step breakdowns or before/after sequences.

Move 02

Fix the Comment-to-Like Imbalance

The like-to-comment ratio of 189.7:1 — with a median of only 25 comments per post against 3,609 likes — indicates the audience is passively consuming content rather than actively engaging, which directly suppresses the 0.23% ER.

Details

Adding a single, specific call-to-action question at the end of every caption can convert even a fraction of those 3,609 average likers into commenters; doubling the median comments to 50 would measurably improve the engagement signal to the algorithm. The question should be low-friction and opinion-based, such as asking followers to choose between two options relevant to the post topic.

Move 03

Leverage the ER Gap in Brand Negotiations

The estimated brand deal value of $2,000-$10,000 per post is currently anchored to a 0.23% ER, but since 73% of brands prioritize engagement rate over follower count, closing the gap toward the 0.5-1% macro benchmark would directly justify rates at the higher end of the range.

Details

Publishing a rate card — which helps creators close deals 40% faster — that includes a Reels premium of 20-40% over the base feed rate positions MUBI to capture more value immediately, even before the ER improves. The process should start by creating a one-page rate card with tiered pricing that separates static posts, carousels, and Reels to signal professionalism and accelerate deal closure.

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MUBI's Instagram Engagement Rate: 0.23%