Double Down on Reels Production
Jillian Carroll's Reels are outperforming their static posts by 2.2 percentage points — 5.6% vs 3.4% ER — which is a significant gap worth exploiting.
Details
At 11,381 followers, Jillian Carroll falls under the 50K threshold where Reels are confirmed to drive higher reach, meaning more non-followers are seeing their content. Aim to shift at least 60% of their weekly output to Reels to compound that reach advantage and push their overall account ER closer to the top of the micro-tier benchmark of 5%.
