Shift Content Mix Toward Reels
Lala Kerry's current engagement rate of 1.18% sits well below the nano-tier benchmark of 3.5-8%, and Reels are a direct lever to close that gap — industry data shows Reels get higher reach for accounts under 50,000 followers, which applies directly to their 7,176-follower account.
Details
Aim to make at least 50% of their next 20 posts Reels, mirroring the format that commands the strongest algorithmic distribution at their tier. Track their per-post ER after each Reel to confirm the lift before scaling further.
