Shift Post Mix Toward Reels
Natalie Todd's Reels are already outperforming their static posts with a 5.17% ER versus 3.36% for posts — a gap of nearly 2 full percentage points.
Details
Increasing their Reels output to represent the majority of their weekly content will pull their overall account ER closer to that 5.17% ceiling, reinforcing their already excellent standing above the 1-2% mid-tier benchmark.
