Shift Budget Entirely To Reels
Kailash Kandpal's Reels are generating a 268.06% ER compared to a 0.26% ER on static posts — that gap is not marginal, it is structural.
Details
Given that the mid-tier benchmark sits at 1-2% overall and Kailash Kandpal's account-wide ER is only 0.41%, Reels are Kailash Kandpal's single lever to close that gap. Audit Kailash Kandpal's last 23 posts and identify what percentage were Reels, then commit to making Reels Kailash Kandpal's primary format for the next 30 days to compound that outsized engagement signal.
