Shift Posting Mix Toward Reels
The current engagement rate of 1.16% sits below the micro-tier benchmark of 2.5-5%, and Reels are proven to drive higher reach for accounts under 50K followers like π¦βπβα’α‘αͺαα»αͺNα’ at 19,807.
Details
Since Reels command a 20-40% premium in brand deal value and outperform static images in ER benchmarks, the account should aim to make at least 50% of the next 20 posts Reels to compound both reach and monetization potential.
