Double Down on Reels Immediately
Jesse Andreozzi's Reels are already outperforming their static posts — 2.54% ER vs.
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1.3% for posts — yet their overall account ER of 1.36% is dragging below the nano-tier benchmark of 3.5-8%. Shifting the majority of their 21-post content mix toward Reels is the single fastest lever to close that gap, especially since industry data confirms Reels get higher reach for accounts under 50K followers like theirs.
