Shift Posting Strategy Toward Reels
Their Reels are generating a 79.47% engagement rate compared to just 0.41% on static posts — a gap that demands an immediate content pivot.
Details
Aim to make Reels their primary format, targeting at least 70% of their weekly output, since their current overall ER of 0.45% sits well below the 1-2% mid-tier benchmark. Consistently publishing Reels is their fastest lever to close that gap and signal algorithmic relevance to Instagram.
