Shift Content Mix Toward Reels
The Reels ER of 8.83% is more than 3x the Posts ER of 2.65%, and well above the nano-tier average of 3.5-8%.
Details
With only 3,622 followers, Reels also get higher reach per the benchmark note for accounts under 50K, so increasing Reels frequency relative to static posts should lift the overall 2.71% blended ER.
