Shift to Reels to boost reach
Motherhood and Me | Amy B | UGC's current engagement rate is 0.32%, far below the 3.5-8% benchmark for nano creators under 10K followers.
Details
Industry data shows Reels deliver higher reach for accounts under 50K followers and carry a format ER of 0.52% — higher than static images at 0.45% — so committing to at least 3 Reels per week gives Motherhood and Me | Amy B | UGC the best algorithmic leverage at their 2,849-follower level. Start by repurposing Motherhood and Me | Amy B | UGC's strongest existing content into short-form video to test what resonates before building a full Reels calendar.
