Shift Feed Mix Toward Carousels
The current engagement rate of 0.53% sits well below the micro-tier benchmark of 2.5-5%, and the like/comment ratio of 17.9:1 suggests passive scrolling rather than active interaction.
Details
Carousels average 0.55% ER industry-wide — the highest of any format — and their swipe mechanic naturally prompts more deliberate engagement; MOTD Cosmetics Makeup Brushes should aim to make at least 50% of the next 20 posts multi-slide carousels featuring step-by-step tutorials or product comparisons to drive that ratio down and push comments higher than the current median of 7.5 per post.
