Shift to Carousels to Beat 0.5% ER
The current engagement rate of 0.5% sits well below the micro-tier benchmark of 2.5-5%, but carousels average 0.55% ER industry-wide — the highest of any format — making them the lowest-effort lever to start closing that gap.
Details
Audit the last 20 posts and identify which performed above the median 356 likes, then replicate those topics in carousel format. Aim to replace at least 3 of the next 5 feed posts with carousels to build a measurable baseline for comparison.
