Prioritize Static Posts Over Reels
The Posts ER (2.42%) is nearly 3x higher than the Reels ER (0.83%), signaling the audience responds far better to static/carousel content than video.
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monica dela cruz π¦’ should shift the content calendar to a majority of feed posts and carousels, and treat Reels as a supplementary format rather than the primary driver, since the data contradicts the general industry pattern of Reels winning for sub-50K accounts.
