Shift Posting Strategy Toward Reels
Moni Lamba's Reels are generating a 117.07% engagement rate compared to just 0.26% on posts, a staggering performance gap that demands an immediate content pivot.
Details
Industry benchmarks confirm Reels get higher reach for accounts under 50K followers — and at 24,886 followers the account sits squarely in that high-opportunity zone. Aiming to make at least 70% of new content Reels will capitalize on this outsized distribution advantage and close the gap between the current 0.28% overall ER and the 2.5-5% micro-tier benchmark.
