Shift Volume From Reels to Posts
Martini AT's Posts ER is 15.87% versus Martini AT's Reels ER of just 4.53% — a 3.5x performance gap that signals Martini AT's audience responds far more strongly to static or carousel content.
Details
Audit Martini AT's current content mix and prioritize feed posts and carousels as Martini AT's primary format, reserving Reels for reach-building rather than engagement goals. With a median of 139 likes and 24 comments per post already, doubling down on Martini AT's highest-performing format is the fastest lever they have.
