Shift Content Mix Toward Reels
The Reels ER of 35.24% dwarfs the Posts ER of 6.53% and crushes the industry Reels benchmark of 0.52%, meaning Reels are the highest-leverage format by a huge margin.
Details
Increasing Reels posting frequency relative to static/carousel content will capitalize on this 5x+ performance gap and drive overall account ER higher than the current 7.12%.
