Replace Reels With More Static Posts
their Reels are severely underperforming at a 0.58% ER compared to their Posts ER of 3.0% — a gap of over 5x.
Details
While industry benchmarks suggest Reels get higher reach for accounts under 50K, their data shows static and carousel posts are their actual engagement drivers right now, so prioritize publishing at least 3 static or carousel posts for every 1 Reel until their Reels strategy is refined. Audit their last 5 Reels to identify what they have in common — length, topic, or format — and cut or rework whatever is suppressing that 0.58% figure.
