Shift Posting Mix Toward Reels
Moksh Sanghvi's current engagement rate of 1.73% sits below the micro-tier benchmark of 2.5-5%, and with their account under 50K followers, Reels are algorithmically favored for higher reach on Instagram.
Details
Since Reels outperform static images in format ER benchmarks and command a 20-40% rate premium in brand deals, increasing their Reels output is both an engagement and monetization lever they can pull immediately.
