Shift Feed Strategy Toward Reels
Moin Rawani's Reels are dramatically outperforming Moin Rawani's static posts — 80.57% ER on Reels versus 0.94% ER on standard posts.
Details
Given that industry benchmarks show Reels command a 20-40% premium in brand deals and Moin Rawani's overall account ER of 0.83% sits below the 2.5-5% micro-tier benchmark, increasing Moin Rawani's Reels output as a share of Moin Rawani's 21 analyzed posts should be Moin Rawani's highest-leverage move. Aim to make at least 60-70% of Moin Rawani's new content Reels to pull Moin Rawani's blended ER closer to the micro-tier floor of 2.5%.
