Shift Content Mix Toward Static Posts
Andrea Macchi's Posts ER sits at 15.85% while Reels ER lags far behind at 2.49% — a 6.4x gap.
Details
Since the account is under 50K followers (3,152 total), the benchmark note that Reels get higher reach at this size isn't translating to engagement, so prioritize static/carousel formats and use Reels sparingly for reach-testing only.
