Lead Brand Pitches With the ER Gap
The 11.68% engagement rate for ADITYA ANAND | MMA DOST is 5.8-11.7x higher than the 1-2% mid-tier benchmark for accounts of this size (199,665 followers), putting the account in the 'excellent' rating bracket.
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Since 73% of brands prioritize engagement rate over follower count, every pitch should open with this ER comparison instead of the follower count to justify pricing above the standard $10-25 per 1,000 followers rate.
