Shift Feed Strategy Toward Carousels
Miti Shah's current engagement rate of 0.22% is critically below the 1-2% mid-tier benchmark, meaning their content is underperforming by up to 9x.
Details
Industry data shows carousels average 0.55% ER — more than double their current 0.2% posts ER — so replacing static or underperforming post formats with carousel content is the single highest-leverage format shift available to Miti Shah. Aim to make at least 3 of their next 5 feed posts carousels, using slide 1 as a hook and slides 2-7 as value delivery to maximize swipe-through signals to the algorithm.
