Shift Budget Toward Posts Over Reels
Their Posts are outperforming their Reels by a significant margin — 1.42% ER vs.
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0.39% ER respectively — meaning their static and carousel content drives nearly 4x more engagement per impression. Prioritize publishing more carousel and static post formats, which align with industry benchmarks showing carousels at 0.55% and static images at 0.45% average ER, both well above their Reels' 0.39%. Audit their last 21 posts and identify the top 5 performing post formats, then replicate their structure, topic, and length in their next content calendar.
