Shift Posting Strategy Toward Reels
Mitali Goyal's Reels are already outperforming their static posts by nearly 6x — 2.76% ER versus 0.46% for posts — yet their overall account ER sits at just 0.47%, well below the 2.5-5% benchmark for micro creators.
Details
Since Instagram's algorithm prioritizes Reels reach for accounts under 50K followers, increasing their Reels output as a share of their 23 analyzed posts should directly lift their blended engagement rate toward the micro-tier benchmark.
