Shift Posting Strategy to Reels
The current account ER of 0.02% is critically below the 2.5-5% benchmark for micro-tier creators, and the Posts ER of 0.3% still lags significantly behind industry norms.
Details
For accounts under 50K followers like ๐๐๐ฒ๐๐ง๐ญ๐๐ง๐ข (20,545), Reels are algorithmically prioritized for reach, and the format averages a 0.52% ER versus 0.45% for static images โ making Reels the highest-leverage format to close the gap. Commit to posting at least 3 Reels per week for the next 30 days and track whether the Posts ER moves toward the 0.52% content benchmark.
