Double Down on Reels Immediately
MissSumanYT's Reels are generating a 288.2% ER compared to MissSumanYT's Posts ER of just 0.78%, making Reels their single highest-performing content format by a massive margin.
Details
Shift MissSumanYT's content calendar to prioritize Reels as their primary format, aiming for at least 3-4 Reels per week to compound that reach advantage. Given that their overall account ER of 0.89% is already below the mid-tier benchmark of 1-2%, leaning into Reels is their fastest lever to close that gap.
