Shift Feed Strategy Toward Reels
Their Reels are already outperforming their static posts at a 5.0% ER versus 1.87% for feed posts — nearly 3x the engagement.
Details
Since accounts under 50K followers get higher reach from Reels, aim to replace at least half of their current feed posts with Reels to pull their overall account ER closer to the nano-tier benchmark of 3.5-8%, up from their current 2.6%.
