Replace Posts With Reels Immediately
The Reels ER is 1.12% versus the Posts ER of 0.01% — that is a 111x performance gap on the same account.
Details
Since the mid-tier benchmark for engagement sits at 1-2%, the Reels are already within the healthy range while posts are dragging the overall rate to a critically low 0.01%. Audit the last 24 posts and shift at least 80% of the upcoming content calendar to Reels to align the average ER with the 1-2% mid-tier standard.
