Replace Reels With Carousel Posts
The Reels ER is 0.08%, underperforming the already-low Posts ER of 0.13% — and both sit far below the micro-tier benchmark of 2.5-5%.
Details
Industry data shows Carousels average 0.55% ER versus Reels at 0.52%, and for the MHA(Misbah Hafiz Abubakar) account specifically, posts are already outperforming Reels. Shift at least 3 of the next 5 uploads to carousel format, using multi-slide storytelling or educational content to drive swipe-through behavior and push the ER closer to the format benchmark.
