Convert Comments Into Conversation With CTAs
Miruna Zein's like-to-comment ratio sits at 27.2:1, meaning comments are their relative weak point despite a strong median of 124.5 per post.
Details
Add a direct, single-question CTA in every caption to lower the friction for commenting — for example, asking followers to choose between two options. Even a modest 20% lift in comments would tighten that ratio and reinforce their already excellent 12.94% engagement rate to brand partners, 73% of whom prioritize ER over follower count.
