Shift Posting Mix Toward Carousels
Mirror Palais Reels are underperforming at a 0.56% ER compared to a Posts ER of 0.87%, and industry benchmarks show carousels lead all formats at 0.55% average — meaning the posts are already beating that benchmark while the Reels lag behind it.
Details
Audit the last 28 posts and identify the ratio of Reels to carousels, then deliberately replace at least 2 of the next 4 Reels slots with carousel posts to capitalize on the format where the account already demonstrates stronger audience response. Track median likes against the current baseline of 7,247.5 to validate the shift within 30 days.
