Shift Volume From Reels to Posts
Mino Lee's Posts ER is 1.2% versus their Reels ER of just 0.62% — nearly double the engagement per piece of content.
Details
Given that the Reels reach advantage primarily benefits accounts under 50K followers and they have 523,799, prioritize static posts and carousels in their next content calendar to capitalize on the format where their audience is already more responsive.
