Prioritize Static Posts Over Reels
The Posts ER (3.01%) is outperforming the Reels ER (2.39%), yet the overall ER of 2.97% still sits below the nano benchmark range of 3.5-8%.
Details
Shift more of the content calendar toward static/carousel formats and use Reels sparingly for reach-building, since the data shows they aren't converting to engagement as well for the 1,380-follower audience.
