Prioritize High-Engagement Feed Formats
The account's posts ER is 3.64%, compared with 0.61% for Reels, so engagement-first concepts should be published as feed posts and carousel versions tested before adapting them into Reels.
Details
The benchmark is 0.55% for carousels and 0.52% for Reels, making the 3.64% posts ER the stronger format signal for this account.
