Shift Budget Entirely To Reels
Reels are already outperforming Posts (0.13% ER vs 0.09% ER), and industry benchmarks confirm Reels get higher reach for accounts under 50K followers — which applies to MILLY MAY's 23,902 followers.
Details
Prioritize Reels as the primary format for the next 30 days and track whether the overall account ER climbs closer to the 2.5% micro-tier benchmark currently far below at 0.1%.
